CraftNeckStart a project

/ Projects · E-commerce Websites

BlackNavy

A WooCommerce fashion store carrying 250+ products across men's, women's, junior and plus-size ranges.

WooCommerce

BlackNavy is a Bangladeshi clothing brand selling everyday basics and streetwear. Its WordPress and WooCommerce store organises more than 250 products into an easy-to-browse catalogue for men, women, kids and plus sizes, with size details on every product and Meta and Google ad tracking built in.

What you get

  • 250+ products in about 60 categories, from Essential and Raglan tees to oversized hoodies and co-ord sets
  • Separate Male, Female, Junior, Plus Size and Activewear ranges with multi-level menus
  • Size options with a size chart, fabric composition and GSM on product pages
  • Slide-out cart, so shoppers keep browsing after adding an item
  • Customer accounts and a guest order-tracking page
  • Privacy, shipping and return & exchange policy pages
  • Meta catalogue sync and Pixel through Facebook for WooCommerce
  • Google Tag Manager with server-side tagging, Google Ads conversion tracking and Microsoft Clarity
  • WooCommerce order attribution, so every order shows the channel that produced it
  • Mobile-friendly layout with a dedicated responsive menu

The brief

BlackNavy is a Bangladeshi clothing brand making everyday basics and streetwear for men, women and kids: tees, polos, shirts, sweatshirts, hoodies, joggers, co-ord sets and activewear. With hundreds of styles and colours, the store needed a catalogue that stays easy to browse, product pages that answer sizing questions up front, and tracking that ties every sale back to the ads that produced it.

What we built

A WordPress and WooCommerce store on the Divi theme, organised around how people shop for clothes: first by who it is for, then by type and fit.

Home page with a hero slider for each range
Home page with a hero slider for each range

A catalogue that scales

More than 250 products sit in about 60 categories. The menu splits Male and Female into Caps, T-shirts (Essential, Raglan, Oversized, Boxy and Cropped), Polos, Shirts, Sweatshirts, Hoodies, Jackets, Joggers, Shorts and Co-Ord Sets, with separate Junior, Plus Size and Activewear ranges. Seasonal collections are added as their own categories.

Multi-level menu for the Male range
Multi-level menu for the Male range
Shop by range: Female, Male, Plus Size and Junior
Shop by range: Female, Male, Plus Size and Junior
Hoodies category page with prices in Taka
Hoodies category page with prices in Taka

Product pages that answer sizing questions

Product pages show size options alongside a size chart in inches, the fabric composition and GSM, so customers can pick the right fit without messaging the shop first. A slide-out cart lets them keep browsing after adding an item.

Mobile first

Home, category and product pages on mobile
Home, category and product pages on mobile

Orders, tracking and policies

  • Customer accounts plus a guest order-tracking page
  • Clear privacy, shipping and return & exchange policies
  • WooCommerce order attribution, so every order records the channel that produced it

Marketing and analytics

  • Meta catalogue sync and Pixel through Facebook for WooCommerce
  • Google Tag Manager with server-side tagging and Google Ads conversion tracking
  • Microsoft Clarity for session insights
  • Product images and scripts served through the Jetpack CDN

The result

BlackNavy is live at blacknavybd.com, selling across Bangladesh from a catalogue that keeps growing with every new season.

More e-commerce websites

E-commerce Websites

Eyewear Mart

A custom-built eyewear shop with private virtual try-on, bundle pricing and one admin for orders, stock and counter sales.

Custom pricing

We turn bottlenecks into clear, simple solutions.

Tell us what is slowing you down. We will help you find the simplest way forward.

Start a project